How the Touch Screen Displays Change the Retail Sector


by iTech Company


One of the sectors that benefits significantly from the touchscreen technology is the retail sector. Touchscreen digital signage nowadays is very common and change the look and how retail stores operate. Such technology is already being utilized by top retailers to deliver data-rich and dynamic content in order to attract customers. It also enhance the in-store experience of customers like using interactive mirrors, video, and touchscreen displays.


Take note that a store is not just a place to make a purchase. It is also a great venue to gain the trust of potential customers and even brand advocates. With touchscreen retail digital signage solutions, you are able to turn your physical store into a place that creates positive engaging experiences, gaining the loyalty of your customers.


Common uses of touch screen displays in the retail industry


While there are several applications of touch screen displays in the retail industry, here are some common ways in which they are being used to attract customers and perform specific tasks:


Digital touch screen signage
Digital signage is a very effective way of advertising products and services. In fact, this is one of the major advertising methods used by several retailers because of its capability to capture vast audiences. It also allows the stores to run promotions and ads that cater to individuals at the point of sale.


Meanwhile, it can also be used as a way to educate customers about a particular product. With a dynamic content on a digital signage, you are able to provide more information to the customer in an engaging manner contrary to the traditional signs that have static content. By integrating a touch screen interface into a digital signage, you’ll have an interactive form of advertising wherein the customers are like communicating directly with the content.


Point of sale
Point of sale or POS is where a store transaction takes place. This is where the exchange of goods and services between the merchant and the customer happens. Before, the common devices used are mechanical cash registers or manual ledgers. As the technology evolves over time, we now have computerized POS systems with a touch screen technology which enables the cashiers to process customers more efficiently.


Retailers can now manage, record, monitor, and process transactions much easier. As it cuts down long queues, there’s a more organized working system that can do the task in lesser time. As there’s no need for a mouse or other peripherals, you are also able to reduce the clutter in the POS area. It also allows store merchants to see their products selling in real time and in visual format.


Digital touch screen kiosks
Digital kiosks nowadays are also equipped with touch screen functionality. In a retail environment, this provide the buyer with a number of self service options. This also results to a better service as it enables the customers to perform some tasks like checking inventory or customizing options by themselves instead of waiting for a sales associate to do it. With the advent of the internet, customers can also do some things that they are used to do online like reading reviews, searching for related products and sharing their shopping experience on social media, right at the store.


Touch screen LCD monitors have various applications in the retail industry. This technology provides faster, flexible and efficient solutions that both customers and retailers benefit from. For retailers to be successful in today's competitive environment, touch screen displays can be a great tool to win consumers and accomplish specific tasks effectively. Take note that modern day consumers expect consistent and equally captivating experience with the products they are buying. Businesses who can meet these needs, gain a significant portion of customers.